Well Republicans that like Glenn Beck anyway. In a recent branding blog article Jonathan says people that watch Glenn Beck are “a small group of right-wing loons, evangelicals, and would-be terrorists“. 

I happen to like Glenn Beck and I don’t seem to fit into the loon, evangelicals or terrorists categories?

So I wrote a response:

Let’s see in one week Beck got Van Jones to quit (fired) and the Census Bureau to sever ties with Acorn.

Add to that that he has the 2nd highest rated cable tv talk show. His show is so wildly popular with “terrorists” (like myself) that all the other shows on MSNBC and CNN and the like combined don’t add up to his numbers. The last time I checked ratings sort of matter.

But what you a SERIOUSLY MISSING is his awesome brand building. He doesn’t want you, he wants you to write these great articles though. Do you feel that hook in your mouth? That’s Beck reeling you in.

I sit in awe at his positioning which is clearly different than anyone out there. People (liberals) like you are never going to like him. The more you hate him the more his “right-wing loons” will dig in and defend him. So as far as branding goes he clearly eliminates liberals and makes his audience ferociously supportive. Sounds like a good plan to me.

I think you totally have this wrong. He’s not the Dems best friend. He’s their worst nightmare. He’s going to keep reeling in liberals like you who will do his bidding. Feel like a sucker?

I’m a huge fan of Glenn Beck and I certainly don’t always agree with his views. Sometimes he’s just to out there but other times I get a neck injury from shaking my head in agreement. He will play a pivotal role in unseating Obama.

I’m disappointed at the name calling and stereotyping in this article. It’s not your best moment and I’ve been a fan for a while. I think it’s also a good idea to go back to what you do best, it’s just to easy to hit the “UNSUBSCRIBE” from my Google Reader…

His response… I encourage you to unsubscribe

Years of me following and supporting his blog. Writing articles on my blog pointing to his blog. Talking on the phone and in one swift moment it all ended. He lost a fellow branding guy, friend and most of all my respect. It’s not cool to ever call Americans terrorists no matter what your political beliefs. Just throwing the word “terrorist” around so haphazedely is scary. He should apologize to a lot of hard working regular people for his statement. But that’s just my opinion.

I deceided to send him a personal email and clarify the issue and this was his response:

Sorry, Scott. I wrote about Beck’s ability to advocate extreme positions that take his followers out of the realm of real debate, and into the category of ideology and sometimes outright fantasy.  Your response to me only proved my case.  There’s no way to debate with people who can’t debate, but who’d rather make nutjob accusations.

What it comes down to is is strong belief in his own thinking basically means he can’t communicate with people on the other side. Love or hate Glenn Beck, the fact that he can’t rationalize why people do like him is again…scary. 

This is not a you like Glenn Beck debate.

What say you kahunas? Cool, uncool?