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Stonyfield Farmless Goes City

Published on Thursday, September 17, 2009 by admin

Brand New reports on Stonyfield’s new brand identity:

stonyfield_logo

Here’s my 2 cents. The execution of the new logo is fine if you’re just looking to make a change. Personally I wouldn’t do it just for the sake of doing it. But obviously there was some sort of strategy change because they eliminated the word “Farm”. And that’s WHAT I don’t like about it. Farm meant organic to me. It represented all that was good and different. I mean really, how many yogurt/milk choices are you faced with when they stare at you in the face at a grocery store?

To me FARM was the reason I bought Stonyfield. It meant personal touch, small and caring and fresh.

What say you Kahunas?