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Personal Branding Interview: Mike Sacks
Published on Thursday, September 17, 2009 by admin Today, I spoke to Mike Sacks, who is an editor at Vanity Fair and is the author of And Here’s the Kicker. Mike talks to us about how important it is to build a website on your domain name if you’re a writer, how to start a writing career and advice for getting to write for major publications. You own mikesacks.com. Should ever journalist (or person) hav... Read More » -
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The Excellence Equation: Passion and Commitme...
Published on Thursday, September 17, 2009 by admin When someone seems stuck in their career and unsure of their next step, a question they’re often asked to answer is, “What are you passionate about?” That seems like a logical starting point. After all, when you’re working on your passion, whatever it is, the belief is that you’ll enjoy yourself more and be more willing to do what needs to be done. But is pa... Read More » -
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Personal Brand Audit: What’s Your LinkedIn ...
Published on Thursday, September 17, 2009 by admin This is the first in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand fresh and up to date. LinkedIn is an absolutely vital part of your personal branding efforts online. If you don’t have a LinkedIn account yet, start by reading Dan Schawbel’s How to Build Your Personal Brand on LinkedIn. Personal... Read More » -
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Personal Branding Interview: Mark Goulston
Published on Thursday, September 17, 2009 by admin Today, I spoke to Mark Goulston, M.D., who is a business advisor, consultant, trainer and coach trained as a clinical psychiatrist and author of the new book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone. In this interview, Mark compares listening and speaking, goes over the elements of persuasion, shares some tips for getting attention a... Read More » -
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Controversial Communication: Incite a Riot or...
Published on Thursday, September 17, 2009 by admin A dominant dimension of your personal brand is your personal history. Not your baby book and photos of you at prom. Your personal awareness and actions involving the events of the day: political, cultural, social, environmental, economic and otherwise. I call this dimension “personal brand engagement,” where you develop and communicate your take on what’s at sta... Read More » -
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Celebrity Branding Case Studies: Kanye West, ...
Published on Thursday, September 17, 2009 by admin I just got back from New York City and today is my 26th birthday. I was going to blog about my time spent in New York, but I think I’ll save that for another day. I would have also blogged about my accomplishments to date and some future projects that you’ll be hearing about soon. Instead of these two posts, I would like to tackle some celebrity inci... Read More » -
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SUMMARY | WOMMA’s Disclosure Webinar
Published on Thursday, September 17, 2009 by admin *** Clearly my WOM Enthusiast hat is on with this post.BACKSTORY This fall, the Federal Trade Commission (FTC) will release updated guidelines on endorsements used in advertising and marketing. Current guidelines were last updated long before the Internet became an irreplaceable communication/networking channel and before marketers understood the irrefutable power of ... Read More » -
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Would you miss Denny’s
Published on Thursday, September 17, 2009 by admin Continuing my “Would you Miss” series ... Does Denny’s provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Denny’s treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does Denny’s forge such unfailing emotional connections with i... Read More » -
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Stonyfield Farmless Goes City
Published on Thursday, September 17, 2009 by admin Brand New reports on Stonyfield’s new brand identity: Here’s my 2 cents. The execution of the new logo is fine if you’re just looking to make a change. Personally I wouldn’t do it just for the sake of doing it. But obviously there was some sort of strategy change because they eliminated the word “Farm”. And that’s WHAT I don... Read More » -
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Creating A Brand
Published on Thursday, September 17, 2009 by admin Here is a sample of our latest brand identity project, BullPen. We created the name, tagline and logo and internal/external strategy. The look and feel represent the higher end product and service that our client Agar Supply brings to the table. We also wanted to stress that Agar is known for their excellence in meat distribution and ability to offer clients the best... Read More »
