Category Archives: Branding

Today, I spoke to Mike Sacks, who is an editor at Vanity Fair and is the author of And Here’s the Kicker.   Mike talks to us about how important it is to build a website on your domain name … Continue reading →

When someone seems stuck in their career and unsure of their next step, a question they’re often asked to answer is, “What are you passionate about?” That seems like a logical starting point. After all, when you’re working on your … Continue reading →

This is the first in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand fresh and up to date. LinkedIn is an absolutely vital part of your personal branding efforts … Continue reading →

Today, I spoke to Mark Goulston, M.D., who is a business advisor, consultant, trainer and coach trained as a clinical psychiatrist and author of the new book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone.  In this … Continue reading →

A dominant dimension of your personal brand is your personal history. Not your baby book and photos of you at prom. Your personal awareness and actions involving the events of the day: political, cultural, social, environmental, economic and otherwise. I … Continue reading →

I just got back from New York City and today is my 26th birthday.  I was going to blog about my time spent in New York, but I think I’ll save that for another day.  I would have also blogged … Continue reading →

*** Clearly my WOM Enthusiast hat is on with this post. BACKSTORY This fall, the Federal Trade Commission (FTC) will release updated guidelines on endorsements used in advertising and marketing. Current guidelines were last updated long before the Internet became … Continue reading →

Continuing my “Would you Miss” series … Does Denny’s provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Denny’s treat its employees so astonishingly well that those workers would not be … Continue reading →

Brand New reports on Stonyfield’s new brand identity: Here’s my 2 cents. The execution of the new logo is fine if you’re just looking to make a change. Personally I wouldn’t do it just for the sake of doing it. But … Continue reading →

Here is a sample of our latest brand identity project, BullPen. We created the name, tagline and logo and internal/external strategy. The look and feel represent the higher end product and service that our client Agar Supply brings to the table. … Continue reading →