Category Archives: Branding

Well Republicans that like Glenn Beck anyway. In a recent branding blog article Jonathan says people that watch Glenn Beck are “a small group of right-wing loons, evangelicals, and would-be terrorists“.  I happen to like Glenn Beck and I don’t … Continue reading →

How do you respond when someone asks, “What do you do?” Most people reply, “I’m an accountant,” or, “I’m a writer.” What follows is usually a polite nod, an awkward silence or a blank stare. Everybody has pre-conceived notions about … Continue reading →

Advice for the employed: learn well from the struggles of your unemployed friends… With the unemployment rate remaining at a record high for so many months, a lot of advice has been published to help the job seeker. But what … Continue reading →

Planning Your Way to Publishing Success Writing and publishing a book has been, and still is, the most effective and documented way individuals can build their personal brand of awareness, credibility, and respect. Books attract new business, pre-sell your credibility, … Continue reading →

If you had 15 minutes to impress a celebrity who could give your career the breakthrough you’ve been hoping for, here’s what you should do. Background story For the past 3 years running, there’s been a guest blogging contest on … Continue reading →

Today, I spoke to Curtis Silver, who is a full time geek, writer & father who moonlights from 9-5 as a financial analyst.  He is also a blogger for Wired.  In this interview, we discuss how technology has blended personal … Continue reading →

You only get one chance to make a first impression. You have all heard that saying before and I’m willing to bet that most of you don’t find much insight in those words. And at first glance you would be … Continue reading →

This is part three of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and … Continue reading →

As an online journalist and news junkie, there are multiple platforms that I use in gathering news and digesting the plethora of information out there. Whether it is to keep up on my areas of interests (tech, social media, business … Continue reading →

Tom Fishburne writes… "Many businesses treat social media tools the same as dropping an FSI or placing a grocery cart ad. It becomes just more superficial window dressing. I think it would be far better to apply that investment toward … Continue reading →